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PNG vs JPG: Which Format Should You Use and When?

Use JPG for photographs, and PNG for transparency and sharp-edged graphics such as logos and screenshots. PNG is lossless but produces large files for photos; JPG is small but lossy and has no transparency.

The core difference

JPG uses lossy compression: it discards detail the human eye barely notices to make files much smaller. PNG is lossless: every pixel is preserved, so files are larger but quality does not degrade.

CriterionJPGPNG
PhotographsVery suitableFiles get very large
Logos / drawings / textEdges can blurVery suitable
Transparent backgroundNoYes
Re-savingQuality drops each timeQuality preserved

Quick decision guide

Use PNG to JPG and JPG to PNG to convert. Converting JPG to PNG does not bring back lost detail; it only prevents further lossy saves.

Frequently asked questions

What happens to transparency when I convert PNG to JPG?
JPG does not support transparency; transparent areas are filled with the background colour you choose (white by default).
Which is better for SEO?
File size and correct dimensions matter more than the format. JPG/WebP for photos and PNG/SVG for logos usually give the best results.

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