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How to Reduce Image Size for a Website

To reduce image size, first scale to the right pixel dimensions, then use an efficient format such as WebP or AVIF at quality 75–85, strip metadata and apply lazy loading. These steps often cut file size by more than half.

1. Do not upload more than you need

If an image is shown at 800 pixels wide at most, uploading a 4000-pixel original wastes bandwidth. For retina screens 2× is enough. Use the resize tool to shrink in bulk.

2. Choose an efficient format

For photos WebP or AVIF produce smaller files than JPG. See What is WebP?

3. Tune the quality

For most photos a quality of 75–85 saves a lot without a visible difference. The compression tool supports both quality and a target KB limit.

4. Strip metadata

EXIF data carries camera, date and location information; it enlarges the file and is a privacy risk. The tools on this site always remove metadata from the output.

5. Help the browser

Frequently asked questions

Does image size affect SEO?
Indirectly, yes: large images slow down loading, which hurts user experience and Core Web Vitals.
What size is ideal?
For blog images, 1200–1600 pixels wide and 100–200 KB is often enough.

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